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It gradually moved its studios to Cincinnati, though it remained licensed to Covington until the early 1960s.
During the Cuban missile crisis in 1962, WCKY was used to broadcast news and information to the area, due to its southerly directional signal pattern.
In the 1990s, a swap of call letters by Jacor Communications turned 1530 AM to WSAI, while the WCKY talk format and call sign were merged with WLWA 550-AM. WSAI eventually switched to an oldies format in early 2003.
"Real Oldies 1530 WSAI" played the Top 40 hits of the 1950s and 1960s, recreating the WSAI station from the sixties, including several former WSAI disc jockeys.
It is a class A clear channel station, sharing the frequency with co-owned station KFBK in Sacramento, and can be heard, particularly at night, over most of the eastern U. The station is owned by i Heart Media and uses the on-air nickname "Cincinnati's ESPN 1530." WCKY carries a sports talk radio format, and is the Cincinnati affiliate for ESPN Radio, including Mike and Mike in the Morning, and Scott Van Pelt.In 1964, in connection with WCKY obtaining Reds games, the station held a contest for the farthest listener. Its west coast counterpart is KFBK in Sacramento, California (which is also owned by i Heart Media).KFBK and WCKY are both Class A broadcast facilities on this channel in the United States.As such it attained a small but loyal following outside of Cincinnati but ratings in the conservative Cincinnati market were about half of the former oldies format.The WSAI call sign quietly returned to its previous frequency on the AM dial as sports/talk "1360 Homer" (which first appeared on-air in 1997 under the WAZU calls).